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While the sage between SMRT (Feedback), Nuffnang, Gushcloud and Xiaxue is ongoing, BrandedSG would like to declare that we don’t alter or over-report our statistics , not the anyone cares since we do not have advertisers nor sponsors. In fact, we don’t report anything at all. The statistics shown in the link below is purely what our website host tells us and we do not receive any commercial benefit from revealing them:

“The concert hall at the Sydney Opera House holds 2,700 people. was viewed about 41,000 times in 2014. If it were a concert at Sydney Opera House, it would take about 15 sold-out performances for that many people to see it.”

Fwah! 15 sold-out performances leh!!! Our parents will be proud of us.

Jokes aside. BrandedSG would like to take the opportunity to thank everybody who have been supporting or have supported us in one way or another. It has been a good year for us and we are looking forward to bringing more Chanel-s, Hermes-es and other brands to the platform.

Here’s to a great 2015!

Click here to see the complete report.

Sang Nila Utama will be proud of Karl Lagerfeld

 “Reading is a sport. Books are my personal brain-building”
“Reading is a sport. Books are my personal brain-building” This is the “BooKube”, a bookend you’ll find in each room, as well as in “La BiblioteK”, the Lagerfeld-curated library on the ground floor . It’s made out of white Corian, weighs a hefty 1,200 grams, and can be bought at the hotel.

Q: What does Chanel and Sofitel So have in common?

A: Fashion designer Karl Lagerfeld

His specially designed emblem for the hotel. a lion seal, was inspired by Singapore history’s own mythical lion*. You’ll be able to see and feel Lagerfeld’s design touches all over the hotel, from the emblem on your bathrobe and the rooms’ book ends and door knockers.  Sofitel So is a full service hotel with 118 rooms and 6 suites in a number of categories, so plenty of choice for every personality and preference. A few things they all have in common: Apple in-room technology, complimentary WiFi and local calls, Sofitel MyBeds and light boxes above, high ceilings, Lagerfeld bathrobes and leather notebooks, universal adaptors, and complimentary minibar items.

Go check them out if you are in Singapore or planning a staycation! This is probably as close to the Chanel hotel you can get in Singapore.

In the heart of Singapore CBD
In the heart of Singapore CBD
In the heart of Singapore CBD
All rooms feature a miniba, though smaller in lower category rooms.We like that the drawers clearly indicated what was complimentary and what was paid for.
Karl Lagerfeld can be found almost everywhere
Karl Lagerfeld can be found almost everywhere
Even on Bathrobe
Even on Bathrobe
The embelm - in details
The embelm – in full details

* Source: From Wikipedia

Sang Nila Utama was a prince of Palembang, which was then the capital of the Sriwijaya empire. Wanting to find a suitable place for a new city, he decided to visit the islands off the coast of Palembang South Sumatra. He set sail in a number of ships as in a fleet. He and his men reached the Riau Islands and were welcomed by the queen. A few days later, Sang Nila Utama went to a nearby island on a hunting trip.

While hunting, he spotted a deer or stag and started chasing it up a small hill but when he reached the top, the deer or stag vanished but he came to a very large rock and decided to climb it. When he stood on top of the rock, he looked across the sea and saw another island with a white sandy beach which had the appearance of a white sheet of cloth.

Asking his Chief Minister what land it was, he was told that it was the island of Temasek. He then decided to visit Temasek. However, when his ship was out into the sea, a great storm erupted and the ship was tossed about in the huge waves. The ship began to take in water.

To prevent it from sinking, his men threw all the heavy things on board into the sea to lighten the ship. But still water kept entering the ship. On the advice of the ship’s Captain that he was being stopped by his grandfather the Lord of the Sea, he threw his crown overboard as a gift to his grandfather. At once, the storm died down and he reached Temasek safely. (Another version of the legend stated that his crown was too heavy for his ship.)

He landed at the mouth of the present-day Singapore River and went inland to hunt wild animals. Suddenly, he saw a strange animal with an orange body, black head and a white neck breast. It was a fine-looking animal and moved with great speed as it disappeared into the jungle.

He asked his chief minister what animal it was, and was told that it probably was a lion. He was pleased with this as he believed it to be a good omen—a sign of good fortune coming his way. Thus, he decided to build his new city in Temasek. He and his men stayed on the island and founded a city know as Singapore now.


Why your Dad doesn’t need another tie

Happy Father's Day to all
Happy Father’s Day to all

A clue for Father’s Day present seekers. Your dad probably don’t need another tie (he seldom wear a tie anyway), What your dad needs is a gift with more thought, more personality and more importantly, something that he will use.

Remember how long your dad spent bathing you, teaching you how to kick a ball, picking you up at 4 am when you are drunk and cannot get any taxi home?

BrandedSG has two excellent belts available in our collection for your excellent dad this Father’s Day.

Hermes H Belt Gold Buckle

Hermes H Belt Silver Matt Buckle

Because your dad deserve it.


Gift ideas for Mother’s Day 2014

Mother day 2014

11 May 2014 is a special day that celebrates and honors all mothers, motherhood, maternal bonds, and the influence mothers play on our society.

Bringing your mother out for a nice meal is great, but of course, you can always add on to that with a nice gift to show her how much you care.

BrandedSG prepared a list of fantastic gift ideas (of varying price range):

For the traditional mothers:




For the busy working mothers:



For the elegant mothers:



For mothers who don’t like to wear earrings:



For the special ones:



So which category does your grandmother/mother/wife/ mother in law/nanny  falls into?




Easter eggs are specially decorated eggs given out traditionally to celebrate the Easter holiday. The oldest tradition is to use dyed and painted chicken eggs ( in local context, it is a bit like the red dyed egg we eat during baby first month celebration or our birthday), but  modern custom is to substitute eggs made from chocolate, or plastic eggs filled with candy such as jellybeans.

In recent times, the easter eggs have taken another leap into the fashion world and we blame it on the House of Fabergé, the Russian jewellery house started way back in 1894.  House of Fabergé has been famous for designing elaborate jewel-encrusted Fabergé eggs for the Russian Tsars since then, there’s been nothing more covetable at Easter than an over-the-top, extravagant egg.

So, did you have your Easter egg in the form of chicken egg, chocolate or Chanel?

Creative director for Chanel Makeup Peter Philips used a trio of eggs as canvas for a beautifully made-up set of peepers and lips. His advice for creating your own? “Find the child in you, have fun,  and be careful—eggs are fragile!”   Photo: Liam Goodman
Creative director for Chanel Makeup Peter Philips used a trio of eggs as canvas for a beautifully made-up set of peepers and lips. His advice for creating your own? “Find the child in you, have fun, and be careful—eggs are fragile!”
Photo: Liam Goodman

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