Open post

Why it is time to ditch your Louis Vuitton Neverfull and buy Goyard instead

Goyard who?
In 1854, Louis Vuitton was founded in Paris. Thanks in large part to its popular LV monogram, it eventually became the world’s most valuable luxury brand, with more than 460 stores worldwide and some $9.4 billion in revenue as of 2013. But just one year before Vuitton was established, another French luxury brand quietly came to life. Since Goyard’s inception some 165 years ago, the trunk (and bag-maker) has maintained a mysterious and impressive reputation based on quality and prestige. With zero advertising, no e-commerce, and only a few retail shops worldwide), they’ve managed to protect their legacy while also building a buzz, simultaneously keeping their mouths shut—and everyone else out.

Which bag to buy?
1. You are buying into an artisanal craftsmanship bag
The Goyard brand is about legacy, heritage, and functionality. It’s an insider’s bag, but it doesn’t scream luxury. Goyard is very focused artisanal craftsmanship in the category, which explains why there’s such a limited supply of merchandise.
When you buy a Goyard, you know that you are not buying into a mass produced luxury item.
And being limited means there is always a demand for them, even in the resale market where you have it is commonly traded above retail value.
2. Timeless brand that is not trend-focused
Goyard’s confidentiality and exclusivity is definitely a contributing factor to a man or woman’s desire to purchase, especially when they do have a vast amount of options when purchasing accessories. Customers gravitate to a timeless brand that is not trend-focused. When you carry a Goyard, you are in the exclusive club of the few people in the “know”
3. Exclusive yet affordable
Goyard holds its traditional craft-oriented roots that truly has a limited supply because that’s what their commitment is about.
This exclusivity surprisingly doesn’t come at an insane cost either. A classic Goyard tote will cost you around SGD1.5K, while the similarly-sized Louis Vuitton will cost more than SGD2K in Singapore
4. It is practical
Carrying those leather bag that feels like a workout everytime you take them out? Goyard is all about functionality – A Goyard bag is easy, light, spacious and well-made.
The material cannot be damaged easily, so chances are that it should be easy for you to look at your bag several years from the point you bought it and recognise that it’s the same bag. The bags are also waterproof, so you don’t have to check the weather first to make sure whether or not to take them outside with you.
Goyard Singapore

Remember what you carrying will be a reflection of you, so happy shopping!


BrandedSG (CuratedSG)


January 2018

Open post
BrandedSG Our Accolades


BrandedSG (CuratedSG) have been in business since early 2013 bringing all the delightful gifts for our customers. We have always thankful and appreciative of the support our customer give us. Over the years, we have received testimonials from our customers and we thought these are good reminders* for us to maintain our standard. Let's hear what they have to say.

Do keep these compliments coming in!

*Details has been removed to protect the details of our customers

Who is BrandedSG?

Branded Singapore (CuratedSG) is a Singapore-based e-tailor platform selling specially curated genuine, new and BNIB luxury goods. Interested in Chanel, Dior, Hermes or Goyard? Like, follow, add us to the following platform:

Open post

Guide to Bags

Do you know a baguette cannot be eaten and messenger is not a person who delivers message? Or a hobo is not  homeless vagabond?

This guide is a beginner's guide to the bags!

A noob's guide to bags
A noob's guide to bags

Now you can go impress your girlfriends/wife/friends!


Updated 1 July 2017

Who is BrandedSG?

Branded Singapore (CuratedSG) is a Singapore-based e-tailor platform selling specially curated genuine, new and BNIB luxury goods. Interested in Chanel, Dior, Hermes or Goyard? Like, follow, add us to the following platform:

Open post

Guide to Hermès Belt-Kit 32mm

Who is BrandedSG?

Branded Singapore (CuratedSG) is a Singapore-based e-tailor platform selling specially curated genuine, new and BNIB luxury goods. Interested in Chanel, Dior, Hermes or Goyard? Like, follow, add us to the following platform:

(SG) Nothing shouts class more than a Hermès Belt. Leather goods produced by the French luxury brand Hermès have been around since the middle of the 19th century.

The Hermès Belt-Kit 32mm is probably one of the most iconic and popular men’s belt in the world. It is classic, chic, and can be dressy or casual. You can wear it with a suit, a pair of jeans or on Friday dress down day. If you are only ever going to own one designer belt in your lifetime, this is the one to go for. The belt is reversible, so it actually gives you the full flexibility of 2 colours, to suit your mood or your dressing for the day


In no particular order of the three 'S'. Every gentleman should strives to make a Statement, look Sophisticated and define his personal Style.

A typical statement piece usually falls into three categories: a watch, a belt or a pair of shoes. Anything that falls out of the three categories fall in danger of looking too flamboyant or too cheap. The statement piece should be versatile enough to work with almost any look, yet understated enough to complement any outfit without drawing overt attention.

Sounds tough eh?

BrandedSG personal statement piece is the reversible Hermes leather belt. We know that it is not the cheapest belt in the market but for Hermes belt, the old mantra applies "what you pay is what you get". The belt buckles are absolutely top notch quality and the excellent grade leather with great stitching.

Statement.  Style. Sophistication - Specially curated by BrandedSG

Quality is quality.If properly maintained, Hermes belt can last you decades!

Because it is a reversible two-tone leather belt, the versatility is second to none. It pairs well with almost anything from work pants, to chinos, to jeans and even a nice berm for the sophisticated weekend look.. It can create a statement on its own without drawing attention away from other pertinent details of your attire.

Guide to Hermes Belt-Kit

The Hermès Belt-Kit 32mm comes with a reversible leather belt (leather and Hermès Toga leather) and the buckle comes in 3 designs:

Highest price point: Idem buckle – comes in palladium plated or gold plated. The price is highest among the three buckles.

Idem Buckle
Idem buckle

Mid price point: Muse/Quizz buckle, comes in silver and palladium platted, is cheaper than Idem, but more expensive than H5382.

Entry price point: H5382 buckle (also known as the classic buckle), the choices available are brushed silver & palladium plated, silver & palladium plated, brushed gold plated or gold plated.

H 5 bucke
H 5382 buckle

Hermes belt size conversion chart

Buying a Hermès belt in the correct size is very important. If the belt is too short, it may become uncomfortable. On the other hand, if the belt is too long, the excess leather will flap around and this may ruin an outfit. The general rule is to buy a belt one size larger than the trouser size.  While it looks daunting to buy a new belt, it is not that difficult to buy a Hermes belt in the correct size.

The standard belt kit is measured from the buckle to the 2nd hole (centre) on the other end. To find your size, measure your favorite belt from the buckle to the hole you use most.

Hermes Belt Sizing Chart
Hermes Belt Sizing Chart

How to Spot a Fake Hermes H Belt

1) Do NOT buy one on eBay or anywhere other website that claims to be "authentic but cheap". Nothing authentic comes cheap. Only purchase from the original Hermes stores or a reputable local site (like us!).

2) Don't expect to find the original belt at Chatuchak Market in Bangkok or your local Pasar Malam (Night Market). : P

3) The H Buckle (also known as H 5382 buckle) comes in only two different fonts  and style ( brushed silver & palladium plated, silver & palladium plated, brushed gold plated or gold plated).

4) Hermes boutique do NOT sell Leather nor Buckle separate. So if anyone tries to sell you either the leather or the buckle separately, alarm bells should start ringing.

5) The original box set will comes in square orange box with circles to fit the belt and in the middle place for the buckle and its dust bag. That all what comes with the belt: Orange box, dust bag for the buckle (should be small square shape), box ribbon.  Anything come extra then it’s fake! Again, if there is a warranty card or serial no. card provided, it is a dead giveaway that it is fake.

6) Leather. If you are not familiar with the Hermes Togo leather yeah it might be tricky specially online. Check with us if you are not sure.

7) Leather. Like all Hermes leather products they heat stamp year and craftsman stamp.  Hermes belt size comes in cm, like 80cm, 90 cm, 95 cm etc. They don’t stamp size like 38/100 like Gucci!

8) Buckle. The old production buckle won’t come with "Made in France engraved" on the backside, it will be only in the recent production buckles. so if you got a belt 2004 production the buckle wont have "Made in France engraved" but if you have belt after 2010 then it should be engraved on the buckle.

9) Buckle. All buckles should come with Hermes logo engraved. The Hermes gold buckles are gold plated and silver are made of palladium so whenever you see the gold stamp 18k, it’s definitely fake!

10) Hermès belts should never have any chips at the corner or any bubbles of metal on the buckle.

11) Buyers should look for a Hermès imprint on the bottom of the buckle. This should be clear and correctly spelled. The second "e" in Hermès should always have an accent over it.

12) The buckle should close perfectly and feel heavy in the hand. Another thing to inspect carefully is the packaging: all the original packaging provided by the French manufacturer boasts quality, so it should not be faded or blurry.

Too much to look out for?

Get your Hermes H Belt from us for the peace of mind and assurance that what you are wearing is the original iconic H Belt. Hermès belts may cost much more than the average branded leather belt, they are considered investments by many. A classic Hermès H buckle belt goes well with virtually anything and can easily be the only necessary accessory, so it is well worth the price - and at a lower price point from BrandedSG.

- From BrandedSG team


Updated 1 June 2017


Open post

Guide to authenticating Chanel Earrings

We believe in paying for quality workmanship. We hope that this 6-step guide to authenticating Chanel earrings will help you to separate the real thing from the 'wannabes'. We know that anyone who visits us looking to buy Chanel earrings and investing a good sum to get them wants a pair that was crafted by Chanel and sold in one of their boutiques, not cheap knockoffs of any origin. Like it or not, due to their timeless design and popularity, there are many fake Chanel earrings swimming around the internet.

1. Do get yourself familiar with Chanel designs. Browse Chanel official website, and if possible, visit a Chanel boutique or reputable vintage store to get a feel for their aesthetic and workmanship. The more authentic pieces you examine in person, the more adept you will become at determining which is which.

2. Chanel does not use precious metals, such as sterling silver, gold or platinum, on any of their earrings or jewelry. Metals used are rhodium, stainless steel, and rhodium over steel. Precious metals and jewels are reserved for Chanel's boutique lines which are extremely costly.   If you are buying in person, be sure to hold the earring. It should feel heavy and sturdy, not flimsy. Alarm bells should ring if otherwise stated.

3. Check for an authenticity stamp. Authentic Chanel costume jewelry that has been made within the last few years will have a laser engraved CC. Pierced earrings tend to have plastic disc metal backs, and hoops have clasps, so they do not fall out of your ear. If the earring is large enough, the back will have a stamp of authenticity. However, Chanel hoop earrings are not produced with this stamp of authenticity.


4. Consider the price. Chanel prices vary for their earrings, but a typical Chanel piece starts around S$360. If the selling price is under a S$100, it is probably a fake. Chanel is a high-quality brand, the prices should accurately reflect this.

5. Check the workmanship. Backs of the earrings should be double forged. The stones should not come loose or fall out. The metal should feel solid and not bend. DO NOT BE FOOLED BY A BOX, TAG OR SERIAL NUMBER. Chanel earrings do not come with an authenticity card, if anyone else provides an authenticity card, you should be very worried. And apart from those sold in Chanel's flagship store in 31 Rue Cambon, Paris, the box is white in colour, those earrings bought any other boutiques will be presented normal black box.

Note: Chanel do release seasonal packaging sometimes, but they are still mainly white/black boxes with variations to the ribbon and camellia flower.

6. Chanel doesn't have any factory outlet nor sells older overstock items from their costume jewelry line. They are destroyed to prevent any counterfeit replicas, so be cautious if someone claims so.

Follow our guide to authenticating  Chanel earrings and have fun shopping for your earrings!

From BrandedSG team

Who is BrandedSG?

Branded Singapore (CuratedSG) is a Singapore-based e-tailor platform selling specially curated genuine, new and BNIB luxury goods. Interested in Chanel, Dior, Hermes or Goyard? Like, follow, add us to the following platform:

Open post

I am Coco Chanel. I love myself.

From Coco Chanel biography - I am Coco Chanel. I love myself

Among the key designers who made a bold and lasting impression on women's fashion in the twentieth century, Gabrielle"Coco" Chanel (1883–1971) deserves special recognition. Born in Saumur, in the Loire Valley of France, Chanel survived an impoverished childhood and strict convent education. The difficulties of her early life inspired her to pursue a radically different lifestyle, first on the stage, where she acquired the nickname "Coco," and then as a milliner.With the help of one of the male admirers who would provide key financial assistance and social connections over the course of her career, Chanel opened her first shop in Paris in 1913, followed by another in the resort town of Deauville. Selling hats and a limited line of garments, Chanel's shops developed a dedicated clientele who quickly made her practical sportswear a great success. Much of Chanel's clothing was made of jersey, a choice of fabric both unusual and inspired. Until the designer began to work with it,  the  jersey was more commonly used for men's underwear.

With her financial situation precarious in the early years of her design career, Chanel purchased jersey primarily for its low cost. The qualities of the fabric, however, ensured that the designer would continue to use it long after her business became profitable. The fabric draped well and suited Chanel's designs, which were simple, practical, and often inspired by men's wear, especially the uniforms prevalent when World War I broke out in 1914. As her fashion-conscious customers fled Paris at the beginning of the war, Chanel's boutiques in Deauville and Biarritz flourished. Chanel's uncluttered styles, with their boxy lines and shortened skirts, allowed women to leave their corsets behind and freed them for the practical activities made necessary by the war. Elements of these early designs became hallmarks of the Chanel look. Chanel took great pride as a woman in designing for other women, and by 1919, at the age of thirty-two, she enjoyed huge success, with clients around the world. Soon after, she relocated her couture house in Paris to 31 RuCambon, which remains the center of operations for the House of Chanel today.Chanel's own lifestyle fueled her ideas of how modern women everywhere should look, act, and dress. Her own slim boyish figure and cropped hair became an ideal, as did her tanned skin, active lifestyle, and financial independence.

Coco Chanel apartment at 31 Rue Cambon
Coco Chanel apartment at 31 Rue Cambon

Throughout her career, Chanel succeeded in packaging and marketing her own personal attitudes and style, making her a key arbiter of women's taste throughout thtwentieth century. The designer's passionate interests inspired her fashions. Her apartment and her clothing followed her favorite color palette, shades of beige, black, and white. Elements from her art collection antheatrical interests likewise provided themes for her collections. When Chanel attended a masquerade ball dressed as a figure from a Watteau painting, she later reworked the costume into a woman's suit. She hired Russian émigrés from her circle of friends to work in her embroidery workshop, creating designs to her exacting specifications. Known for a relentless drive for perfection, whether in design or fit, and strong opinions in all matters of taste, Chanel backed her clothing with the authority of her personal conviction. Chanel continued to create successful looks for women through the 1920s and '30s.

In 1926, American Vogue likened Chanel's "little black dress" to the Ford, alluding to its almost universal popularity as a fashion basic. In fact, the concept of the dress suitable for day and evening did become both a staple for Chanel throughout subsequent seasons and a classic piece of twentieth-century women's wear. The designer also used colorful feminine printed chiffons in her daywear designs. Evening ensembles followed the long slim line for which the designer was known but also incorporated tulle, lace, and decorative elements that soften and romanticize the overall look of the garment.

Chanel Little Black Dress Sketch
Chanel Little Black Dress Sketch

Despite her great success, Chanel closed the doors of her salon in 1939, when France declared war on Germany. Other couturiers left the country, but Chanel endured the war in Paris, her future uncertain. Following the end of the hostilities and resolution of some personal difficulties, Chanel found she could not idly stand by and observe the early success of Christian Dior, whose "New Lookprevailed in the postwar period. While many admired Dior's celebration of femininity, with full skirts and nipped-in waists, Chanel felt his designs were neither modern nor suitable for the liberated women who had survived another war by taking on active roles in society. Just as she had following World War I, Chanel set out to rescue anreinvigorates women's fashion. The designer faced challenges in this endeavor: securing finances, assembling a new staff, seeking out new fabrics, competing at age seventy against a new generation of designers. Chanel's comeback collection of couture debuted in 1954. Although it was not a critical success, the designer persevered. Within three seasons, Chanel was enjoying newfound respect. She updated her classic looks, reworking the classic tweed designs until wealthy women ancelebrities returned to the showroom in droves. The Chanel suit became a status symbol for a new generation, made of solid or tweed fabric, with its slim skirt and collarless jacket trimmed in braid, gold buttons, patch pockets, and—sewn into the hem—a gold-colored chain ensuring it hung properly from the shoulders. Chanel also reintroduced her handbags, jewelry, and shoes with great success in subsequent seasons. 

Following Chanel's death in 1971, several of her assistants designed the couture and ready-to-wear lines until Karl Lagerfeld(born 1938) took over the haute couture design in 1983 and ready-to-wear in 1984. Lagerfeld, like Chanel at the time of her comeback, looked to past designs for the secret to his success. His designs incorporated signature Chanel details, tweed fabrics, colors, gold chains, quilt-stitched leather, and the linked "CC" logo. In later collections, Lagerfeld became more irreverent, deconstructing some of the ladylike polish of Chanel's 1960s looks. Playing with the fact that Chanel's favorite jersey fabric had been used for men's underwear at the turn of the twentieth century, Lagerfeld even incorporated men's T-shirts and briefs into his designs.

Karl Lagerfeld - Chanel
Karl Lagerfeld - Chanel

Nonetheless, Lagerfeld's ability to continuously mine the Chanel archive for inspiration testifies to the importance of Gabrielle Chanel's contributions to women's fashion in the twentieth century.

I am Coco Chanel. I love myself.

Who is BrandedSG?

Branded Singapore (CuratedSG) is a Singapore-based e-tailor platform selling specially curated genuine, new and BNIB luxury goods. Interested in Chanel, Dior, Hermes or Goyard? Like, follow, add us to the following platform:

Open post

The Story behind Chanel’s Camellia Flower

Did you ever wonder why is there always a white flower found in all Chanel’s packaging and some of the designs?

Contrary to popular belief, the white flower is not a rose or anything vaguely related to the family of rose.

The white flower is actually the Camellia flower, a member of the Theaceae (tea) family. Camellia’s flower was a garden treasure in China long before the flower was introduced to Western civilization. It is actually originated in southern and eastern Asia and brought to Europe in the 18th Century.  Camellias are known as "tea flower", or 茶花 in Chinese. The flower itself is one of the few that will open in the cold of winter months and comes in equally rich yet delicate colors ranging from deep reds to pinks to the purest of whites.

Camellia Flower
Camellia Flower

Story goes was that Coco Chanel received a bouquet of Camellias from the love of her life, Boy Capel, back in 1912. Needless to say she was already besotted with Capel but she was also infatuated with the flower he introduced her to & which came to represent their love. The blossom not only symbolized purity & implied a sort of fragility, its elegant roundness with visible perfection in its geometrical petals give the flower an effortless allure & simple beauty. Camellia appealed to Chanel’s taste of provocation due to its reference as the forbidden flower, both androgynous and ambiguous.

Coco Chanel started pinning silk versions to her lapels, her hair and the blossoms found a home on the black-and-gold-laquered Coromandel screens in her apartment at 31 Rue Cambon. Soon after, Camellia became Coco’s symbol, her icon, one of her most celebrated inspirations and have continued to live on as the second most recognize Chanel icon (apart from the official Chanel logo).

“The seeming simplicity of a masterpiece is sure proof of its grace.”

— Gabrielle “Coco” Chanel

In Asia, Camellia represents purity and longevity and in Japan its name means “excellence without pretension”.

So very Chanel.

Chanel's Camelia Flower
Chanel's Camelia Flower

Do you also know?

The Camellia is the plant from which Earl Grey and other popular teas are made.

Who is BrandedSG?

Branded Singapore (CuratedSG) is a Singapore-based e-tailor platform selling specially curated genuine, new and BNIB luxury goods. Interested in Chanel, Dior, Hermes or Goyard? Like, follow, add us to the following platform:

Open post

Don’t forget to be awesome this Valentine’s Day 2015 – 5 Awesome gift ideas

Valentine Day is just around the corner and you are probably planning on what to buy for your loved one. Now, a dozen roses or a box of chocolates may be appreciated for a while, but if you want your gift to be practical and thoughtful, read on.

We don’t proclaim to know your loved one like you do, but BrandedSG  prepared a list of Awesome gift ideas for our readers that virtually guarantees some brownie points:

Awesome Gift Idea #1 – Thoughtful gift

Noticed her wallet is fraying at the side, or the leather has gone all out of shape from the constant usage? We have a brand new Chanel wallet with the original packaging available. We have yet to find a lady whose knees don’t go weak after seeing a Chanel box.

Chanel Wallet

Awesome Gift Idea #2 – Generous gift

Your heart is bursting out from all the love you have for your loved one and how best to express that love with a rare Hermes CDC that she can show off during Chinese New Year. Perfect timing, perfect gift.


Awesome Gift Idea #3 – Practical gift

Any respectable guy will need these three essential items – a good watch, a good belt and a pair of good shoes. Now a pair of shoes is consider bad luck to buy as a present and a good watch is probably out of your budget. A versatile pair of Hermes H belt is a practical yet classy gift for him. Check out our stock of silver and gold belt.

Hermes Silver Buckle 1

Awesome Gift Idea #4 – Practical gift yet affordable

Don’t know her ring size? Or undecided on the designs available, then you cannot go wrong with the classic Chanel double C earrings. No girls will claim that they have enough earrings. No extra frills – easy to match one any outfit. We have two available, a gold pair and a silver pair.

A classic pair of earrings that exudes class and elegant.

Awesome Gift Idea #5 – Practical gift yet affordable

Ok, so your girl is special – she don’t like the classic Chanel or any items with loud logos embedded in them. We have a delightful pair of Dior earrings – Eye catching design yet allude a sense of class – for that special someone who knows her fashion and don’t need to prove to anyone.

We have one pair of Mise en Dior for sale in Singapore

Happy Shopping!

BrandedSG team

Email us at or if you have any enquiry.

Posts navigation

1 2
Scroll to top