Singapore – Often seen on celebrities and the chicest women in any international terminal, Goyard is the ultimate in understated luxury among the in-the-know.
But compared to other internationally renowned luxury brands, Goyard is decidedly under the radar. Because it is privately owned, a point the company happily highlights in its brand biography, it is able to set itself apart by avoiding or de-emphasizing such things as social media, e-commerce and traditional advertising. While this may seem like a risk in the heydey of Instagram and Snapchat, in fact, it seems only to have cemented Goyard’s reputation for exclusivity.
Common trend we noticed nowadays is how much time we spent educating our customers on the authenticity of our product in wake of the proliferation of the fakes online and the audacity of the sellers to sell them as genuine product. So if you’re lucky enough to find a Goyard bag for sale, how do you know whether it’s the real thing? Here, we breaks down the most popular styles the house produces and the elements of an authentic Goyard bag.
Goyard stays away from trendy shapes and sticks to a limited number of styles.
It comes in several different sizes from handbag to duffel, which makes it a practical option. Every Goyard bag is priced two ways, one price for the standard colors — black with black trim, dark red with dark red trim and black with brown trim — and a higher price point for any other special colors.
So if anyone is offering you the selection of different colours at the same price with ANY colour selection, alarm bell should ring
Goyard Serial Numbers
While almost every Goyard piece will have a serial number, some are easy to find while others are more discreet. On older St. Louis totes, you can find it on the interior of the included pouch. For newer styles, the serial number can be found on the end of the leather strap connecting the pouch to the tote. Make sure the numbers are small and discreet — if they are larger and more obvious, it’s a sign that the bag could be fake.
Goyard Hand Stenciling
The house’s iconic Goyardine design is known for its hand-stenciled detailing. You should be able to see the grain of the canvas through the paint and you should be able to see the high gloss of the base layer of the canvas, which should contrast with the more matte finish of the hand-stenciled detailing on top of it. On fakes, all of the details will be on one plane and often look too perfect, the result of digital reproduction. Like anything done by hand, some slight inconsistencies or errors are a mark of human craftsmanship.”
Goyard Lining & Interior Logo
Goyard lining is a signature mustard yellow cotton twill which is also the current color of their dustbags (they used to use chocolate brown dustbags which matched their boxes). Most linings are trimmed in a jacquard webbing with the Goyard logo in all caps on the interior. Look for well-constructed, precise stitching.
Hardware is minimal and discreet with unbranded zipper pulls that may feature a ‘G’ but not bold logos. Goyard may be stamped on the back of some hardware elements.
Really to start shopping? Check out our Goyard availability here